What is Attributes?
Attributes are labels on a Google Business Profile that describe features of a business, such as "wheelchair accessible", "free Wi-Fi", "outdoor seating", "women led" or "online appointments".
Attributes help searchers filter and choose, and they can show in local results and Maps for searches like "restaurants with outdoor seating".
Some attributes are set by the owner, while others come from customer feedback and Google's own data.
Common Business Profile attributes
| Group | Examples |
|---|---|
| Accessibility | Wheelchair accessible entrance, parking, restroom |
| Amenities | Free Wi-Fi, restrooms, outdoor seating |
| Service options | Delivery, takeout, online appointments, onsite services |
| Payments | Credit cards, NFC mobile payments |
| Highlights | Women owned, veteran owned, Black owned (self identified) |
| Crowd and planning | Family friendly, reservations required |
How to manage attributes
- 1Open your Business Profile and go to Edit profile, then More.
- 2Select every attribute that truly applies.
- 3Review attributes Google added from customer feedback.
- 4Update seasonal attributes, such as outdoor seating.
- 5Mention the same features on your website.
- 6Check attributes again after any change to services or facilities.
Why Google Business Profile attributes matter
Attributes describe features such as outdoor seating, wheelchair access, free Wi Fi, women led or online appointments. They help searchers filter options and can appear on your profile and in search results. Some searches, like 'restaurants with outdoor seating', rely on these details to match businesses.
Attribute mistakes to avoid
- 1Leaving attributes blank, which misses filtered searches.
- 2Selecting attributes that are not true, which leads to complaints and edits.
- 3Forgetting to update attributes when services change.
- 4Ignoring user suggested edits that change your attributes without you noticing.
Attributes for different business types
| Business | Useful attributes |
|---|---|
| Restaurant | Outdoor seating, vegan options, reservations, live music |
| Clinic | Wheelchair accessible entrance, online appointments, languages spoken |
| Shop | In store pickup, same day delivery, women owned |
| Hotel | Free breakfast, pool, pet friendly, EV charging |
Attributes and inclusive search
Some attributes, such as identity based labels and accessibility features, help people find businesses that fit their needs. Accessibility attributes in particular, such as wheelchair accessible entrances and restrooms, matter to many customers. Keep them accurate, since visitors rely on them when planning a trip.
Attribute types explained
Google Business Profile attributes describe features of a business: accessibility, amenities, payment options, service options, crowd and planning details. Some are set by the owner, such as "offers online appointments" or "women led". Others are factual and can be confirmed by customers, such as "wheelchair accessible entrance" or "good for kids".
Available attributes depend on the business category and country. A restaurant sees options like outdoor seating and vegan options, while a clinic may see online appointments and accessibility details. Check the list after changing categories, because new attributes can appear.
Attribute checklist by business type
Restaurants and cafes
Dine in, takeaway, delivery, outdoor seating, vegan options, reservations and Wi Fi.
Clinics and healthcare
Online appointments, accessibility, language assistance and health and safety details.
Retail stores
In store pickup, same day delivery, payment methods and accessibility.
Home services
Online estimates, onsite services and service area details.
Attribute audit steps
- 1Open the profile and review every available attribute.
- 2Turn on every accurate attribute and turn off any that no longer apply.
- 3Check customer suggested attributes and correct errors.
- 4Match attributes with details on your website.
- 5Repeat the review every quarter and after category changes.
Why Attributes matters for SEO
They help you appear for feature based searches.
They give searchers quick reasons to choose you.
How Attributes works
Managing attributes takes three steps.
Review
Check which attributes are available for your category.
Add
Select all that truly apply.
Maintain
Update when services or facilities change.
A cafe adds "outdoor seating", "dog friendly" and "free Wi-Fi" attributes. It begins appearing in Maps for "dog friendly cafe near me".
Attributes checklist
- ✓Add every relevant attribute
- ✓Keep them accurate
- ✓Mention features on your website too
- ✓Update seasonally
- ✓Check customer suggested attributes
- ✓Match attributes with photos
Common Attributes mistakes
Ignoring attributes
Missed feature searches.
Wrong attributes
Mislead customers.
Outdated info
Leads to bad reviews.
No website match
Weak consistency.
Attributes FAQs
What are Google Business Profile attributes?
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Labels describing business features like accessibility or services.
Can I choose any attribute?
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Only those offered for your category.
Should I update attributes often?
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Yes, when anything changes.
Who can edit Google Business Profile attributes?
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The business owner can set most factual attributes, and some are based on customer feedback.
Do attributes show in AI answers?
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AI features in Google search and Maps can draw on attributes such as accessibility or outdoor seating when answering questions about places, so accurate attributes help you appear in those answers.
Can customers confirm attributes?
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Google may ask visitors about features such as accessibility after a visit.
Can wrong attributes hurt a business?
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Yes. Wrong attributes, such as claiming wheelchair access that is not available, frustrate customers, lead to bad reviews and can mislead people who rely on them.
Can I add custom attributes?
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No. You can only choose from the attributes Google offers for your category and country. Describe other features in your profile description and posts.
Do service area businesses get attributes?
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Yes, though the list differs. Service area businesses often see options such as online estimates, onsite services and identity attributes.
Do attributes help ranking?
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They can help you show for feature based searches.
Why did an attribute change?
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Some attributes come from customer feedback.
Do attributes show on Maps?
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Yes, many appear on your profile and in filters.
Can attributes be added in bulk for many locations?
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Yes. Multi location businesses can manage attributes through Business Profile bulk tools or the API, which keeps details consistent across branches.
Are all attributes available to every business?
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No. Available attributes depend on your business category and country.
Should I add accessibility details to my website too?
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Yes. Matching details on your site and profile build trust.
Do attributes help with filters in Maps?
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Yes. People can filter some searches by features such as open now or wheelchair accessible, and attributes help your profile appear in those filtered results.
How quickly do attribute changes appear?
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Most changes appear within a few days, though some may be reviewed before showing.
Should I mention attributes in Google posts?
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Posts can highlight new features, such as a new accessible entrance or outdoor seating, which reinforces the attribute and informs customers.