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SEO glossary · Healthcare SEO

What is MedicalProcedure schema?

MedicalProcedure is a schema.org type used to describe a medical procedure, such as a knee replacement or cataract surgery, including its type, body location, preparation, follow up and how it is performed.

It is usually used on procedure pages inside MedicalWebPage markup, helping search engines and AI tools understand what the page covers.

It does not create a special rich result, but it makes procedure content clearer and more consistent.

MedicalProcedure schema properties

PropertyExample
nameTotal knee replacement
procedureTypeSurgicalProcedure, NoninvasiveProcedure, PercutaneousProcedure
bodyLocationKnee
howPerformedShort description of how it is done
preparationFasting, tests, stopping certain medicines
followupPhysiotherapy, check ups
statusStandard of care or experimental

MedicalProcedure example

{
  "@context": "https://schema.org",
  "@type": "MedicalWebPage",
  "about": {
    "@type": "MedicalProcedure",
    "name": "Cataract surgery",
    "procedureType": "https://schema.org/SurgicalProcedure",
    "bodyLocation": "Eye",
    "preparation": "Eye measurements and a pre surgery check",
    "followup": "Eye drops and check ups over several weeks"
  },
  "lastReviewed": "2026-10-01"
}

Procedure page tips

Explain in plain language

Patients want to know what happens, how long it takes and how recovery feels.

Show who performs it

Link surgeon or specialist profiles.

Cover costs and insurance

A common deciding factor.

Add review details

Named clinical reviewer and review date.

Common MedicalProcedure schema mistakes

  1. 1Adding procedure markup to pages that only mention the procedure briefly.
  2. 2Including outcome claims in markup that are not supported on the page.
  3. 3Missing a named clinical reviewer for the page.
  4. 4Using the wrong procedure type, such as surgical vs non invasive.

MedicalProcedure and patient questions

Procedure pages perform best when they answer the questions patients ask: what happens, how long it takes, recovery time, risks and cost. Structured data helps search engines understand the page, but the visible answers are what earn rankings and bookings.

MedicalProcedure schema properties in practice

PropertyExample value
procedureTypeSurgical or non surgical
bodyLocationKnee
preparationFasting for 8 hours before surgery
followupPhysiotherapy for 6 weeks
howPerformedKeyhole surgery under general anaesthetic

Procedure pages and patient anxiety

Patients researching a procedure are often anxious. Plain language, a clear step by step description, honest recovery times and a named clinician answering common worries make the page more helpful and more likely to lead to a consultation.

MedicalProcedure schema step by step

  1. 1Add MedicalProcedure markup to each procedure page.
  2. 2Include name, description and procedureType.
  3. 3Add bodyLocation and howPerformed where accurate.
  4. 4Add preparation and followup details in page text and markup.
  5. 5Link to the clinic with MedicalBusiness markup.
  6. 6Test markup and have clinicians review the page.

Procedure page content that patients need

Patients researching a procedure want to know what it involves, whether it hurts, how long recovery takes, what results to expect, the risks and the cost. A procedure page that answers these questions clearly, reviewed by a qualified clinician, builds trust and ranks for the many questions people search before booking.

Keep language plain and calm. Use short sections, diagrams where helpful and a clear next step, such as booking a consultation.

MedicalProcedure schema tips

Match visible content

Every property in markup should reflect text on the page.

Use clinician review

Show the reviewer and review date for YMYL trust.

Keep it accurate

Avoid overstating results or understating recovery times.

Procedure pages and local search

Patients often search for a procedure plus a location, such as "knee replacement surgeon in Phoenix" or "teeth whitening near me". Procedure pages that mention the clinic location, the surgeons who perform the procedure and how to book a consultation rank better for these searches and convert more visitors into patients.

MedicalProcedure checklist

  1. 1Clinician reviewed content.
  2. 2Risks and recovery explained.
  3. 3Markup matches page content.
  4. 4Clinic and practitioner linked.
  5. 5Consultation call to action.
Why it matters

Why MedicalProcedure schema matters for SEO

It improves machine understanding of procedure pages.

It gives AI answers clean, structured facts.

How it works

How MedicalProcedure schema works

MedicalProcedure markup covers three areas.

01

Basics

name, procedureType and bodyLocation.

02

Process

howPerformed, preparation and followup.

03

Context

status and links to conditions treated.

Example

A hospital adds MedicalProcedure markup to its cataract surgery page with preparation and follow up details. AI answers start citing the page for "cataract surgery recovery".

Best practice

MedicalProcedure schema checklist

  • ✓Use on dedicated procedure pages
  • ✓Match visible content
  • ✓Add preparation and follow up
  • ✓Link to related conditions
  • ✓Combine with MedicalWebPage
  • ✓Validate markup
Avoid these

Common MedicalProcedure schema mistakes

Markup without visible content

Violates guidelines.

Generic WebPage only

Less clarity.

Wrong body location

Inaccurate data.

No review

Health facts must be checked.

FAQ

MedicalProcedure schema FAQs

What is MedicalProcedure schema?

+

Schema.org markup describing a medical procedure.

Where should I use it?

+

On procedure pages, ideally with MedicalWebPage.

Does it help AI answers?

+

Structured facts are easier for AI tools to read.

Can MedicalProcedure schema show prices?

+

Prices belong on the page; markup can describe the procedure but focus on visible pricing details.

Should procedure pages list risks?

+

Yes. Clear, balanced information on risks and recovery is expected for YMYL health content and helps patients make informed choices.

Should procedure pages include videos?

+

Short explainer videos can help, alongside the written content.

Can MedicalProcedure schema be used for cosmetic treatments?

+

Yes, for treatments such as laser hair removal or fillers, with balanced information on results and risks.

Should procedure pages mention cost?

+

Yes, where possible. A price range or the factors that affect cost answers a top patient question and reduces calls about price alone.

Should procedure pages include patient stories?

+

Real patient stories, shared with consent and reviewed for accuracy, help others understand the experience. Avoid implying typical results.

Does it create rich results?

+

There is no dedicated rich result, but it helps understanding.

Which properties matter most?

+

name, procedureType, bodyLocation, preparation and followup.

How do I test it?

+

Use the Schema Markup Validator.

Should clinics mark up every procedure?

+

Mark up procedures with their own detailed pages.

Who should review procedure pages?

+

A qualified clinician who performs or specialises in the procedure.

Can procedure pages show before and after photos?

+

Only with patient consent and within medical advertising rules.

Does MedicalProcedure schema replace a procedure page?

+

No. It supports the page by describing it in structured form. The page content does the real work.

How often should procedure pages be reviewed?

+

At least yearly, and whenever techniques, guidelines or prices change.

Can MedicalProcedure schema include duration?

+

Describe how long the procedure takes in page text, since schema support for duration on procedures is limited.

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