Why look beyond Google?
Google Maps is the most used maps platform, but it is far from the only one. Apple Maps is the default on iPhones, iPads, Macs and Apple Watch, and it powers Siri's local answers and CarPlay navigation. Bing Maps powers Bing search, Microsoft Copilot, Windows search and many Alexa local answers, and feeds data to other services.
Businesses that only manage their Google listing often have missing, wrong or unclaimed listings on these platforms, which means lost calls and visits from customers who never open Google.
What is Apple Business Connect?
Apple Business Connect is Apple's free tool for businesses to claim and manage their place cards on Apple Maps. It controls your name, address, phone, hours, categories, photos, logo and action links, and lets you publish Showcases with offers or news. Apple Maps SEO and Bing Places work are quick to set up and reach customers who never open Google Maps.
Information from Business Connect appears in Apple Maps, Siri, Spotlight, Safari suggestions, Wallet and other Apple apps.
What is Bing Places for Business?
Bing Places for Business is Microsoft's free tool for managing local listings on Bing and Bing Maps. It can import data directly from your Google Business Profile, which makes setup faster.
Bing Places data feeds Bing search, Copilot answers, Windows and several partner services, including many voice assistant results.
How Siri finds local businesses
When someone asks Siri for "a pharmacy near me" or "the best Thai restaurant nearby", Siri uses Apple Maps data along with ratings from partners and Apple's own ratings system. Incomplete or unclaimed place cards are less likely to be suggested.
We complete every field in Business Connect and add accurate categories so Siri can match you to relevant requests.
How Copilot and Alexa use Bing data
Microsoft Copilot grounds many local answers in Bing search and Bing Places data. Amazon Alexa has used Bing and partners such as Yelp for local results. An accurate Bing Places listing helps these assistants give correct information.
We verify your listing and test how assistants answer questions about your business.
Apple Maps SEO: ratings and photos
Apple Maps shows ratings from Apple users and, in some regions, from partners such as Yelp and TripAdvisor. Photos come from businesses, users and partners.
We upload high-quality photos and logos and make sure partner profiles are accurate and active.
Apple Maps optimization with Showcases and action links
Apple Showcases let businesses highlight offers, events or new products directly on their place card. Action links can connect customers to booking, ordering, reservations or tickets through supported partners.
We set up relevant Showcases and action links to turn views into actions.
Categories and attributes in Apple Maps and Bing Places listings
Both platforms use categories to decide which searches a business appears for. Attributes such as accessibility, parking, payment methods and service options help customers choose.
We choose precise categories and complete every relevant attribute.
Keeping details consistent
Different hours or phone numbers on Google, Apple and Bing confuse customers and reduce trust. Holiday hours are a common source of inconsistency.
We align all three platforms and update them together for holidays and changes.
Apple Maps and Bing Places listings for multi-location businesses
Apple Business Connect and Bing Places both support multi-location management, including bulk uploads.
We manage listings for every branch with consistent standards and local details.
Service area businesses
Businesses that visit customers can manage how their location appears on both platforms, within each platform's rules.
We set up service area listings correctly so you appear for customers in the areas you serve.
Apple Maps in cars
CarPlay users often search for services while driving, such as fuel, food, car repairs or parking. Accurate Apple Maps listings help drivers find and navigate to you.
Automotive and roadside businesses benefit especially from strong Apple Maps listings.
Bing and AI search
Bing's index powers Copilot and parts of other AI search tools. A strong Bing presence, including Bing Places, supports visibility in AI answers beyond Google.
We include Bing Places in wider AI search and Copilot optimization plans.
Common Apple Maps and Bing Places listing problems
Common issues include unclaimed listings, outdated addresses from data providers, duplicate place cards, wrong categories and missing hours.
We fix these through each platform's tools and support processes.
Measuring Apple Maps and Bing Places performance
Apple Business Connect and Bing Places provide insights such as views, searches, taps for directions, calls and website clicks. We combine these with call tracking and analytics.
Reports show how non-Google maps contribute to calls and visits.
Data providers behind Apple and Bing
Apple Maps and Bing Maps combine business-submitted data with information from third-party data providers, directories and user reports. If an old address or closed status exists in those sources, it can reappear on your listing even after you correct it once.
We trace wrong information back to the data providers and directories feeding each platform and correct it at the source, so fixes last.
Holiday hours and temporary changes
Wrong holiday hours are one of the most common customer complaints about maps listings. Customers asking Siri or Copilot whether you are open rely on these details, and a wrong answer means a lost visit or a frustrated customer.
We set holiday and special hours on Apple, Bing and Google together before each holiday period and handle temporary closures or changes the same way.
Apple Maps Guides and local discovery
Apple Maps includes curated Guides and discovery features that highlight places to eat, shop, stay and visit in many cities. Businesses with complete place cards, strong ratings and good photos are better positioned to appear in these discovery experiences and in suggestions as users browse the map.
We make sure your Apple place card has everything these features rely on, including accurate categories, attractive photos, hours and ratings from supported partners.
Bing Maps and Windows search
Bing data appears in more places than many businesses realize: Windows search, the Edge browser, Microsoft Start, Outlook and Teams location suggestions, and Copilot. People searching from work computers often see Bing results by default.
For B2B and professional service businesses, a complete Bing Places listing helps you appear when office workers search for suppliers and services during the working day.
Tracking calls from Apple and Bing
Insights from Apple Business Connect and Bing Places show views and actions, but they do not always separate calls clearly from other sources. Call tracking numbers must be used carefully so your main number stays consistent across citations.
We set up tracking that measures calls and direction requests from each platform while keeping your core business details consistent everywhere.
Choosing an Apple Maps and Bing Places listings service
Ask providers whether they manage Apple and Bing listings directly, how they keep details consistent and how they report results.
Top SEO Agency manages Google, Apple and Bing listings together.
Apple Maps and Bing as part of local SEO
These listings work best alongside a strong Google Business Profile, consistent citations, reviews and location pages.
We combine them into one local SEO plan for complete coverage.
Claiming your Apple place card
Apple Business Connect lets you claim your place card, add photos, hours, logos and action links such as booking or ordering. Many businesses never claim it, which leaves Apple Maps showing incomplete or outdated details.
Bing Places import from Google
Bing Places can import your Google Business Profile, which saves time. After import, check categories, hours and photos, since some details do not carry over correctly.
